Whether checking your business’s progress or presenting results to the executive board, accurate reporting is critical to your Salesforce success.
Salesforce is a powerful CRM tool with a robust suite of reporting tools, and if you know how to use them properly, they can help you manage your business, customers, and transactions more effectively. Customizable and able to be personalized, you can use these reporting features to examine your Salesforce data in a variety of combinations through easy to read formats like tables, charts, and graphs.
When you use Chargent as an add-on to Salesforce, you can also monitor, track, and report all of your payment data in a clear, concise, and detailed format.
Unfortunately, dynamic tools like Salesforce can seem confusing if it is your first time running reports. Many admins find it overwhelming to deal with thousands of records and display them in a way that makes sense for their organization.
This post will examine several expert methods, tricks, and hacks to make it easy for you to create fantastic reports like a Salesforce professional.
Why Should You Master Salesforce Reports?
Proper reporting has its place in any business scenario, and is one of the benefits many organizations seek when moving to a CRM system like Salesforce. For instance, a small business may need a monthly report to evaluate their progress, view new customers, and check the growth of their orders. On the other hand, a large company may want to use reporting to examine which products/services generate the most revenue and which generate the least.
If your role requires you to present progress to the “higher-ups,” knowing how to create useful reports is probably integral to your job. Mastering this skill will make you more capable of tracking crucial key performance indicators (KPIs) and identifying areas where your organization can improve.
The better you become at reporting, the more useful Salesforce will be to your organization. Whatever your business model, reporting can help you organize and better comprehend the data your business has collected. Here are a few examples of how a company could use Salesforce Reporting to monitor the most relevant data:
- Sales: Monitor the effectiveness of your sales department by creating reports that showcase the average amount of time it takes to close a deal, the number of new customers acquired during the month, or the percentage of leads converted into paying customers.
- Marketing: Evaluate the success of your marketing strategies by tracking them in Salesforce. Discover which campaigns result in the most leads, the most customer acquisitions, and the most revenue.
- Payments: Understand how your customers make payments. By adding Chargent to your Salesforce account, you can expand your reports to showcase what methods customers are using to pay, how much revenue your organization generated, how many recurring payments are scheduled for the future, and the status of payment collections.
Salesforce makes it easier for you to report any data related to your customers. However, with so many features and functions, admins can feel overloaded with possibilities – making it challenging to decide where to start.
How To Build Reports Like A Salesforce Pro
Salesforce makes it so you can build extremely detailed reports within a matter of minutes. But creating a compelling dashboard that showcases the optimal data for your organization requires some initial effort.
Below, you will find our top five tips to building reports that detail your organization’s progress and provide the insights you need to grow your business even further.
1) Choose Your Destination
Before you can build a suitable report, you have to know what matters in your organization. Every business has its own set of goals – some companies have key metrics that are important to them that might not be as important to another organization.
Prior to building your first report, discuss with your team and identify what “success” really looks like for your organization. As you review, consider the following questions:
- What are the organization’s long-term goals and objectives? Identify the specific targets that your organization is striving to achieve. Some organizations seek to acquire more customers within a particular region, while others want to extract more value from their existing customers. Speak with your company’s executive members and department heads and identify which metrics are vital to the business’ operations.
- Does the organization have any short-term initiatives? Suppose your organization is running a new marketing campaign, launching a new product, or testing a different sales strategy. In that case, you can showcase the progress of these initiatives through your Salesforce reports. Discuss short-term plans with your sales and marketing teams to determine what they are trying to achieve and identify what metrics they need to monitor to evaluate their success.
- How often do these metrics need to be evaluated? Depending on your company’s objectives, you may need to run reports more or less frequently. Determine whether its best to assess these metrics weekly, monthly, quarterly, or on another schedule. Running weekly reports is just as simple as quarterly reports, especially since Salesforce can automate and deliver new reports once a template is in place.
A driver will never reach their destination if they don’t know where they are going. Use these questions to determine what metrics are most valuable to the business’s objectives and apply the answers to build a road map for your Salesforce reporting success.