Chargent and Salesforce Elevate: A Guide for Nonprofits
From social media to peer-to-peer fundraising, technology has made it easier than ever for nonprofit organizations to connect with donors – and for them to respond in kind! Without a doubt, digital tools are an essential part of your fundraising strategies. But tapping into the full potential of payments technology can bring with it a set of challenges unique to NPOs.
Building lasting relationships with your best champions is mission-critical – in a very literal sense. And from Zoomers to Boomers, that means meeting your supporters where they are. Like all consumers, your donors want to engage with you through their preferred channels. And when it’s time to make a contribution, they want to use the payment method they prefer. That might involve mailing an annual check, replying to text messaging, or most commonly, clicking a link and making an online donation.
As a result of this growing demand for digital payment options, nonprofit organizations are exploring new ways of attracting, servicing, and retaining donors. Powerful CRM technology from Salesforce gives you the tools to build meaningful, sustaining relationships with your biggest supporters. But how do you tap into those relationships to drive repeat giving?
By making donations simple.
That means that payment tools must be easy for your own Salesforce users to set up and manage, and enjoyable for your donors to engage with.