Your donor base is evolving. They are younger, increasingly online, and engaged both politically and with the causes they care about. And while Millennials and Gen Z may not yet be ready to make large one-time gifts, they are highly interested in making an ongoing commitment to monthly giving programs.
Monthly donors can have a significant impact on your organization, giving at nearly twice the rate of those who give one-time gifts – but first, you need to reach them.
Here, we’ll highlight some of the benefits of modernizing your donation platform and automating monthly recurring gifts – and how Salesforce makes it simple.