Introducing Salesforce Genie
This week Salesforce announced one of its most significant innovations, launching Salesforce Genie at Dreamforce ‘22 in San Francisco. Genie is a real-time data platform powering the entire Salesforce Customer 360 platform, transforming real-time customer data and transactional data into a harmonized view – a single source of truth for customer interactions. Genie includes built-in connectors that bring in data from every channel. The power to connect and synchronize customer data is virtually limitless. And at Chargent, we are excited to be among the leading ISVs participating in the launch.
Salesforce has identified and solved for a significant gap in the digital customer experience. 71% of customers expect every interaction with a business to be personalized. Yet, the average company relies on 976 separate applications. The end result? Siloed, redundant data that is difficult to translate into action.
Salesforce Genie touches every aspect of the enterprise to create customer magic, unifying data sources across channels and interactions into a real-time view of every customer.