A Quick History
The story of Salesforce Commerce Cloud is a story of acquisitions. In 2016, Salesforce spent $2.8 billion to acquire a company called Demandware. Founded in 2004, Demandware had grown quickly, becoming a global leader in cloud-based eCommerce services within a decade.
Demandware operated more in the B2C segments, particularly online retail – its famous clients included boasting of famous clients like Marks & Spencer and L’Oréal. Along with the acquisition, Salesforce announced that Demandware would become the Commerce Cloud.
Within a year, Salesforce Commerce Cloud was already handling the eCommerce needs of some of the biggest brands like Coca-Cola. In the 2017 holiday season, over 540 million online customers across the world shopped at brands powered by the Commerce Cloud.
But Salesforce was not content with that – Demandware lacked vital B2B features like contract pricing and authorized buyer support. In 2018 Salesforce acquired CloudCraze to plug that gap. CloudCraze was a major Salesforce partner providing B2B eCommerce services.
While CloudCraze was built on the core Salesforce platform in 2009, Demandware was an external eCommerce platform. So, it took the Salesforce team several years to seamlessly merge everything onto the unified Commerce Cloud.
They accomplished this goal in June 2021, officially releasing the fully on-platform version of the Commerce Cloud, with both B2B and B2C features – or rather, the B2B2C Commerce Cloud, as the company press release called it.