Salesforce flows help admins automate core business activities like updating customer information, managing leads, and directing service request escalations, all without using any code. Flows are powerful tools for making processes run smoother, whether it’s getting customer service cases to the right place, maintaining compliance in financial processes, or managing inventory in real time. 

Their inherent user-friendly design and lack of coding requirements make it so you don’t need to be a developer to use them. A Salesforce administrator can use Flow to create and manage their own processes with clicks, not code.

Understanding Salesforce Flows

Salesforce flows use a combination of triggers and data to determine when and how automation occurs. The interface is designed to be intuitive, providing drag-and-drop components that allow for powerful configurations. Admins can manage the flow of data and define automation to streamline processes without the need for extensive coding knowledge, expanding the capabilities of Salesforce beyond its standard functionalities.

There are a variety of flow types, including screen flows, auto-launched flows, and record-change flows. Each flow type serves a unique purpose in automating different processes within Salesforce. For example, screen flows allow users to input data through a series of screens, while auto-launched flows can automatically initiate actions based on predefined criteria.

Common Use Cases for Salesforce Flows in Payments and Purchases

Salesforce flows are an excellent tool for streamlining payment and purchase processes within Salesforce. Automating these tasks will help you save time, reduce errors, and improve the overall experience for both users and customers. The following Salesforce flow examples show some common use cases for flows in payments and purchases.

Automating Payment Collections

With flows, managing customer payments becomes much more streamlined and efficient. You can set up a flow that automatically sends customers payment reminders, handles credit card transactions, and updates records in Salesforce with all the payment details. This cuts out manual data entry and reduces the chances of mistakes.

Chargent, for example, enhances Salesforce by bringing in automated recurring billing right on the platform. You can set Salesforce flows to kick off Chargent to take care of subscription payments, minimizing the need for manual checks and making sure money comes in on time.

Streamlining Backend Processes

Salesforce flows make it easy to integrate payment gateways and automate various backend processes. By setting up auto order fulfillment, admins can create flows that keep inventory in check, notify shipping departments, and confirm orders with customers, all triggered by successful payment transactions through payment gateways like Stripe or PayPal.

Chargent allows you to connect with more than 30 payment gateways, making it a breeze to handle payments for orders and invoices right within Salesforce. You can also set flows to update records in real time once the transaction is processed, keeping customer and order data up to date.

Enhancing Customer Payment Experience

Beyond just making life easier for admins, Salesforce flows can seriously upgrade the payment experience for customers. Imagine setting up a flow that lets customers quickly pay their invoices through a self-service portal right in Salesforce. No more annoying back-and-forth emails, just a smooth payment process for everyone involved.

You can even use Salesforce flows to create personalized payment plans for customers based on their specific needs. For example, a flow can be configured to automatically adjust payment amounts or dates based on the customer’s payment history and preferences.

Best Practices and Things To Watch Out For

While implementing Salesforce flows can significantly boost your productivity, it’s crucial to approach them with care and avoid common pitfalls. Here are some best practices to keep in mind:

  • Plan Before You Automate: Always map out the process you intend to automate. Understand every step and its implications to ensure the flow will operate seamlessly within your existing processes.
  • Keep It Simple: Start with simple automations. Complex flows can be more prone to errors and harder to troubleshoot. As you become more comfortable, gradually introduce more complexity.
  • Bulkify Your Flows: When dealing with large sets of data, make sure your flows are bulkified to handle high volumes of records efficiently and avoid hitting system limits.
  • Decide How To Handle Errors: Design your flows with comprehensive error handling. Provide clear, actionable error messages rather than generic ones. This not only helps in troubleshooting but also improves user experience.
  • Test Thoroughly: Always test your Salesforce Flow ideas in a sandbox environment before deploying them in the production environment. This will help you catch any potential issues and solidify a smooth implementation.

Monitor and Iterate: After deployment, continue to monitor the performance of your flows and gather feedback. Use this information to tweak and improve the flows continually.


Salesforce flows can transform the way you approach and complete daily tasks within your Salesforce environment. By aligning flows with your business’s unique requirements, you can tailor the Salesforce experience to support your current operational needs and scale alongside your company’s growth. As you become more adept at creating flows, the possibilities for process automation and efficiency improvements are endless.