Chargent Integrates Bank Centric Payments

Bringing AvidiaPay to Salesforce

San Francisco, CA — April 18, 2016 — Chargent, the leading payment processing solution on the Salesforce AppExchange, announced today that the Bank Centric Payments platform, powered by linked2pay, is now available as a gateway option. This option is expected to become a favorite among B2B and B2C merchants looking for a more bank direct method to provide their customers with a seamless ACH and credit card payment experience.

Chargent Payment Processing, created by AppFrontier, is the only 100 percent Salesforce native credit card and ACH payment solution for one-time payment transactions or recurring billing. This allows merchants to get a 360 degree view of their customers by keeping payment data where their customer data is already housed, and improve business processes around payments and back-office fulfillment on a single platform.

AvidiaPay is provided by Avidia Bank of Hudson, Massachusetts. The bank, an early adopter on the Bank Centric Payments Platform, is recognized as a tech-savvy institution and serves as an ODFI for underwriting merchants that utilizes this award-winning payment processing solution.

“With this platform connection the Chargent payment processing software and AvidiaPay combine as a strong integrated payments solution for merchants and especially those that want a robust and seamless ACH experience paired with credit card. This is especially important with the evolution of Same Day ACH payments,” said David Hecht, Co-Founder of AppFrontier. “Now any merchant who uses Salesforce and Bank Centric Payments can connect the two in just a few clicks, enabling real time payments, recurring billing and payment link emails directly from where their customer data lives — Salesforce.”

Bank Centric Payments will provide Chargent users with the security and fraud prevention to manage PCI Compliance, NACHA guidelines, encryption and tokenization. The integration will help merchants using Chargent to more securely process card and ACH payments. The Bank Centric Payments platform provides security protocols to Chargent users with a piece of mind that their customer’s data is secure and protected.

“Our approach with AvidiaPay has been to offer innovative solutions that are ideal for organizations looking to instantly improve their payment acceptance; the integration with Chargent makes that innovation easy for Salesforce users to leverage. It’s never been easier for a merchant to upgrade and consolidate their payment solutions onto a platform with simplified deployment and greatly improved reporting,” said Cliff Thompson, Vice President Business Development — Payment Solutions for Avidia Bank.

“Improving the payments process from the bank outward produces winning results for everyone involved. The bank (ODFI) gains a payments technology platform that delivers the control and efficiency needed to scale underwriting, on-boarding and the daily clearing of payment transactions. Merchant service providers leverage award-winning payment solutions along with an improved process for acquiring, boarding and maintaining merchant relationships,” said Richard McShirley, CMO of linked2pay.

About Chargent

Chargent Payments for Salesforce is a leading payment solution on Salesforce AppExchange for credit card, direct debit and recurring billing. Chargent puts you in control of your payments, managing everything 100% on the Salesforce platform. Capture revenue faster, eliminate duplicate data entry, and improve the order or invoicing process by adding payments. Chargent includes direct connections to 30+ payment gateways, and has been trusted by millions of users since 2008. Its parent company AppFrontier is headquartered in San Francisco.

About Avidia Bank

Headquartered in Hudson, MA, Avidia Bank provides state-of-the-art electronic banking capabilities to businesses, professionals and consumers across Central Massachusetts and beyond through online and mobile products and services. Avidia Bank is a $1.3 billion mutual bank. Visit us at

About linked2pay

linked2pay® provides services to deliver ACH, credit card and check payments automation. The company provides payment processing solutions for clients, banks, and channel partners. As the originator of Bank Centric Payments, linked2pay provides the payments technology platform to put banks and their resellers at the center of innovation. The Company launched the first On-Demand check processing platform in 2002 and is a Gold Medal Winner for ACH innovation. Visit for further details.