Disconnected Locations and a Legacy System
Ideal Image is the leading provider in non-invasive cosmetic procedures, including laser hair removal, Botox, CoolSculpting, and more. All services are led by medically trained providers, bringing a strong differentiator and level of qualification for their procedures.
Ideal Image has over 1,200 users in Salesforce over 135 locations, with corporate centers and franchise centers in the U.S. and in Canada.
Sixty-seven different business entities had their own bank accounts doing their processing with PayPal. Using manual processes, Ideal Image had about 10,000 guests on a monthly billing cycle using PayPal in their billing frequency. Because it was a batch nightly job, they would miss opportunities to capture some of those sales and payments. This also caused confusion and irritation from their disconnected locations.